Oliver Crane
SENIOR PRODUCT OWNER
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Experience
LeadBull Network
Lead Generation Technology
Founder / Principal Product Owner & Architect
June 2023 / Barcelona (Full Remote)
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As the Founder and hands-on architect, I developed and operated an autonomous, API-based affiliate lead generation platform, applying my expertise in API integrations, oRTB (open real-time bidding), and optimization logic to design the core technology.
Selected Achievements:
• Increased overall conversion rates by 20% by personally designing and implementing a weighted traffic distribution algorithm that dynamically optimized traffic based on real-time EPV (Earnings Per Visit), device, and GEO data.
• Scaled annual revenue 300% ($250K to $1M) with a lean 5-person development team by architecting the autonomous lead generation tool, integrating 100+ partner APIs, and developing oRTB monetization models.
• Ensured platform reliability and compliance by establishing and managing an overseas IT division (5 technical specialists), defining the technical roadmap, and designing GDPR-compliant front-end flows.
LeadBull Agency (Wisebits Group)
Lead generation Agency
Director / Head of Performance & Data Systems
2021 - 2023
Barcelona, Spain
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In this role, I oversaw operations for Performance Marketing, Business Development, Branding, and IT, while leading the media buying and optimization strategy with a €1M monthly budget, taking full ownership of the performance strategy, campaign management processes, and optimization workflows.
Selected Achievements:
• Achieved 30% ROAS (Return on Advertising Spend) with improved velocity by personally implementing Grafana and Tableau analytics dashboards to enable real-time tracking of campaign profitability by source, device, and GEO.
• Established operations by recruiting, training, and structuring a 20-person multilingual performance marketing team from scratch within 6 months, defining all optimization workflows and campaign management processes across key verticals (e.g., dating, finance).
RUNative (Wisebits Group)
Native Advertising Network
Chief Executive Officer / Head of Product & Agile Transformation
2016 - 2021
Barcelona, Spain
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While holding the CEO title, I directed the technology stack, business model, and organizational transformation for an Ad-Tech platform handling 7B daily impressions. My work heavily hands-on: I stabilized the technology and introduced structured development processes where none existed.
Selected Achievements:
• Drove 60% revenue growth (from $25M to $40M invoicing) by leading a comprehensive 0→1 Agile transformation, setting up Jira, managing the backlog, and running sprint planning/retrospectives for unstructured technical teams.
• Scaled the business unit from near-zero revenue to $4M ARR by building the 30-person sales, marketing, and engineering team from the ground up before overseeing a merger into the group's larger entity (TrafficStars).
• Built brand presence from the ground up and introduced innovative ad formats that were rapidly adopted by the market and remain industry standards today, earning industry award nominations and sector-wide recognition
• Stabilized a mission-critical platform experiencing daily crashes and bugs by implementing structured development processes, documentation standards (previously non-existent/multilingual), and bug-tracking protocols.
• Transformed engineering culture and significantly reduced employee turnover by actively mentoring the development team (20 developers) on Agile principles and facilitating collaboration across distributed (Cyprus/Spain) teams.
Adnovation (Exogroup)
Mvas offers - Affiliate Network
Product Owner
2013 - 2016
Barcelona, Spain
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I built a strong and enduring brand in a highly competitive sector by leading the 0→1 development of an in-house technology platform and VAS/carrier billing-focused front-end products.
Selected Achievements:
• Drove product development execution and user acquisition by managing a cross-functional team of 8 and defining the comprehensive media buying strategy.
• Directed the conception and execution of an innovative technological platform and front-end carrier billing solutions, catering to a wide array of markets.
• Oversaw a dynamic team of 5 developers and 3 sales and marketing specialists, driving collaborative efforts and achieving strategic objectives.
• Crafted a compelling brand identity, fostering enduring resonance and differentiation within the fiercely competitive industry landscape.
• Established a robust brand identity and nurtured a company that continues to thrive in a fiercely competitive industry landscape to this day.
Cmedia
IGaming Media Agency
Product Owner
2010 - 2013
Barcelona, Spain
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I maximized organic reach and visibility across a large international publishing network of 1,000+ iGaming websites by managing the SEO strategy and overseeing content performance and link-building initiatives.
Selected Achievements:
• Improved search performance by collaborating with technical and content teams on site structure optimization.
Swif.fr
Director
2010 - 2013
Lyon, France
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Founded my first company immediately after finishing business school.
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Established a network of web development teams in New Delhi during a trip to India.
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Successfully marketed and sold multiple web development projects to French companies.
Education and Certifications
Master's degree in international business
ECE 2007
Lyon, France
ACA-900 JIRA SOFTWARE ESSENTIALS CERTIFICATION
Atlassian 2024
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Project Ownership and Leadership
I engage in all aspects of a project, taking full responsibility.
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Management and Mentoring
I foster professional growth through a pedagogical approach.
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Time Management
I excel in meticulous planning and organization, time is crucial for success.
Soft Skills
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Agile methodology
I'm certified and experienced in implementing Agile methodology from scrum to kanban.
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Performance Marketing
I have done my ten thousand hours in performance marketing as a manager and as an affiliate.
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Process Automation
I define and implement automated processes to grow corporate revenue.
Hard Skills
Languages
I'm a native speaker in both English and French, having been born in the UK and raised in France. Living in Spain since 2010, I've also become fluent in Spanish. Moreover, my time spent studying in Germany has enabled me to attain an academic level of German, that I maintain as my wife and son are German.
QUICK ID
Phone
+34 600941506
Address
Barcelona, Spain